Archive for: June, 2023

Effective Direct Marketing

Jun 27 2023 Published by admin under Uncategorized

I knew a guy that owned a vacant house once, and he always laughed at the amount of postcards he received every week. He said they all looked the same and he just threw them away. That got me to thinking about my own marketing and I quickly realized that my plain white post cards were probably meeting the same fate as those that he received every week. The owners of vacant houses are constantly inundated with a storm of postcards, so in order for yours to get noticed, you have to stick out a little.

The first mistake in direct marketing that many newbies make is that they send only one card to a home owner and get frustrated when they don’t get a response. The successful marketers understand that it takes more than one contact to get a home owner’s attention. In fact, on average it takes a minimum of THREE contacts to get noticed. If you think about the big corporations like McDonalds, you will realize that they run ads constantly and repetitively on the television. You’ll be watching football one Sunday and by the end of the game, you suddenly have a yearning for a Big Mac, even if you don’t like them. That is because McDonalds ran ads over and over again in order to stand out in the white noise of all the marketing that you are consuming during the course of the game. They are trying to achieve what marketers call top of mind awareness. That is your goal with your direct marketing. You want to make sure that after they have received multiple pieces of your marketing and they decide to sell, your company is the first one they think of because of all the mail they have received from you.

Another thing you might want to consider in your post cards is using a color that will stand out more than everybody else. For that reason, use cards that are fluorescent instead of plain colors. Those colors are brighter and tend to get noticed better. A good example is to look at the colors that Sprint uses on their store signs–fluorescent yellow. The reason they use that color is that it catches people’s attention more than soft, normal colors.

One thing that you don’t want to forget is that letters work better than postcards. Not just any letter, but those that are hand-addressed. Why is that? Because it doesn’t look like just another piece of junk mail. Instead, it appears to be a letter from somebody they know. Rapport from an envelope. You can’t beat that.

When you go to write your marketing letters you can go one of two ways. You might want to keep your letter short and sweet. I, however, have had the best of luck with a three page letter that I include in my manual, The Hidden Treasures and Profits of Probate. The reason it works so well is that when I wrote that letter, put in to action the advise of Zig Ziglar. Give enough people what they want and you will get what they want. What I did in the letter is give them a short rehab course explaining to them everything they would need to do from demo and construction to selling the house. The catch is at the end when I close them by telling them that I will buy their house in its current condition. By the time they get through reading my letter, they realize that there is a lot of time, money and energy required to fix up a house in order to get full retail value. But the real reason the letter works so well is that the executor has the real feeling that I want to help them, not take advantage of them.

The Bible is a great moral book, but it is also an awesome business manual. If you will remember to do unto others as you would have them do unto you, you will have great success in your marketing.

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Network Marketing Tools – What You Can Learn From Direct Mail Pros

Jun 27 2023 Published by admin under Uncategorized

One direct mail technique you should adapt to your MLM business is the “stick” letter. In direct mail, this letter would go out as soon as the sale was made, before the product shipment. It will become one of your most important network marketing tools.

The letter’s job was to make the sale stick. In MLM recruiting, of course, you get a high number of new reps with “buyer’s remorse.” They may or may not wish they hadn’t joined, but they sure don’t do any work.

This happens because in network marketing, you run into two types of prospect:

1. Those who are very self-motivated to join your opportunity and make it a success.

2. Those who aren’t really self-motivated … but they get in your process, maybe in your email follow-ups, and they just start moving along. Somewhere along the way, they get convinced to join. These new sign-ups are much more likely to fall off your group wagon than the very self-motivated ones.

You may well have a great opportunity for them. But they still don’t lift a finger to build themselves a lifetime income.

Why?

It could be that you moved them along a bit faster than they were comfortable with … and when they joined your company, they were still in a state of agitation. Which means “instant buyer’s remorse.”

Or – even if they are committed, even if they really want to be part of your team and what you are doing … just a short time ago, maybe just days or even hours – they didn’t even know you existed.

That desire to be a part of your team wasn’t there at all.

But they read your article or they got on your conference call and they talked with you and that desire went from non-existent to a very high level very quickly. And so now they’re excited and they’ve spent money and they’ve committed their time to a whole new adventure that they didn’t even know existed just a very short time ago.

Then as they sit alone and think about this, some will get that feeling of buyer’s remorse: “Am I doing the right thing?” Maybe they’ll notice they have 10 emails from 10 other money-making opportunities. “What makes this MLM deal any better for me than all of those others?” Without even doing anything, they’ll decide your opportunity is not the place for them.

That’s why part of your job is to inoculate yourself against buyer’s remorse.

Direct mail pros have used a “stick” letter to do this job. Adapted to MLM, you’d send out an actual letter immediately to your new rep:

1. What makes this opportunity different from all the others.
2. What makes YOU different from all the other sponsors.
3. The benefits the new rep will get from working with you.
4. A brief summary of the Action Plan you have to get them off to a fast start.
5. A description of how your team works together.
6. Maybe a list of resources you provide to your reps.
7. Anything else that re-inforces the decision they made.

For best results, FedEx this letter to the new rep. When you use network marketing tools like this letter, you make your new rep feel very special, and you differentiate yourself from everybody else in your business.

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Affiliate Marketing – Making Money on Autopilot

Jun 27 2023 Published by admin under Uncategorized

The Internet offers a lot of ways to earn money that didn’t exist ten years ago. One of the more popular ways of making a living on the World Wide Web is through affiliate marketing. This method of advertising rewards those who promote a product for a seller or manufacturer by giving them a portion of the sales price when an item sells. As an affiliate, you don’t actually make the sales; you simply advertise a product and direct the customer to the site where they can make the purchase. When they buy, you collect.

The system does have its rewards; one of them is that you can promote products around the clock with a Website without having to deal with customers directly. Customers can visit your Website, see your promotion for a product, and click on a link to buy it without any direct involvement on your part. In that sense, affiliate marketing can be “automatic”, but prospective marketers should not confuse “automatic” with “no effort.”

Many authors of books devoted to the topic of making money sell their books via affiliate marketing. Many of these authors, in order to increase sales, suggest that as an affiliate, you can make money on “autopilot”, and that doing so requires little or no effort. They often embellish this even further by suggesting that it is only necessary to work one or two hours a week to make a fortune online. Nothing could be further from the truth.

The truth about earning money through affiliate marketing is that it is, like anything else you might do, hard work. It is true that you can create a Website with information and links that customers may use to make decisions and purchases. Once you create such a Website, how will customers find it? You have to promote that Website, and doing so is hard work. The online marketplace is a competitive one, and establishing a viable Website while competing against thousands of others can quickly become a full time job. This is particularly true if you create more than one Website to promote more than one product.

Even if you get a lot of visitors to your Website you will find yourself continually making adjustments to the site’s content in order to increase the number of visitors who make a purchase. A simple “this product is good – buy it!” will not persuade many visitors to make a purchase. You’ll have to do a lot of time consuming experimentation in order to find something that works for you.

Is there money to be made in affiliate marketing? Of course. Anyone thinking that it’s “easy money” or that you can create a business in minutes that will start making money today should probably reconsider. As with any business, making money online is hard work.

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Increasing Affiliate Web Site Marketing Income

Jun 27 2023 Published by admin under Uncategorized

How to increase your affiliate web site marketing income…
Whether you are interested in creating a stable primary source of income online or just looking to supplement your existing income through marketing affiliate programs…increasing your earning potential will be a constant concern. After all, the goal of any business venture is ultimately to maximize profits.

As an affiliate marketer there are two ways in which you can increase your affiliate web site marketing income. This is simply based upon the method in which affiliate programs work. Regardless of the type or program (i.e. pay per sale, pay per lead, etc.), all affiliate programs are all performance based commission opportunities. When you refer customers to your affiliate company’s website and the customer completes a certain action like filling out a form or making a sale, you receive a commission.

Therefore, to increase your commissions you really only have two options. Increase the number of customers you refer to your affiliate company’s sales site or increase the number of customers who complete the desired action once they arrive there. This second aspect of the affiliate commission equation is also known as your conversion rate or CR.

Increasing the number of customers you refer is of the two options available, the one which you undoubtedly have the most direct control over. The reason being is that the number of referrals you make is directly tied to the success of your own affiliate web site marketing efforts. Whether you market through banner ads, pay-per-click marketing, or what have you, once the customer arrives at the destination site the rest of the process is largely out of your hands.

Realistically, your CR will tend to vary anywhere from 1% to about 10% on the high end. But, how can you manage your all important CR? I say all important for a very important reason. Increasing referral traffic is of course one of you main objectives as an affiliate web site marketing professional, however which would you rather have? Would you rather have 500 referrals with a 1% conversion rate or 100 referrals with a 10% conversion rate? As you can see here, generating 5 times the referral traffic earns you…lets see; half the commission?

A fundamental difference between generating referral traffic and managing CR is this. Traffic generation and affiliate promotion will always cost you, either in time or money. Managing CR however, doesn’t cost any additional time or money. Your CR will directly reflect several important things.

How you reach your prospects…

What you say to your prospects once you reach them…

How you refer you prospects to your merchant site…

To effectively manage your conversion rates pay close attention each phase of your referral process to make sure you do the best possible job preparing customers to have an open-mind once they arrive at your merchant site. Pre-selling your prospects will make all the difference in increasing you CR.

In summary, you’ll want to focus on two goals to greatly increase you affiliate web site marketing income. Your first goal will be to maximize the amount of targeted traffic to your affiliate merchants by only spending time and money that produce maximum profit for you. Your second goal is to maximize your conversion rates by making the proper adjustments within your referral process to produce the best possible results.

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5 Guerilla Tips For Perfect Marketing Articles

Jun 27 2023 Published by admin under Uncategorized

Many writers truly believe that there are no such things as perfect marketing articles?

I disagree, perhaps because my own idea of what constitutes a perfect marketing article is very simple.
If I can sell one more widget tomorrow than I sold today, because of my marketing articles, then that is perfect.
Ten more widgets is super perfect! One hundred more widgets is uber-perfect and one thousand….well, you get the picture!
So, here are my top 5 tips for writing perfect marketing articles:

1. Headline, headline, headline!

So important that it merits three mentions! Why?

Because if your headline does not grab the reader, then they will be a reader no more!

Spend perhaps 50% of the time that you have set aside for writing the article, on the headline.

Go for the emotions of the reader. Shock them, move them, scare them – however you achieve it, your headline must involve your reader, literally drag them into your article.

2. Don’t fall into ‘the first line trap’

It’s your second chance to lose the reader! In other words, if you have a killer headline, but then the first line is a load of boring statistics or way off topic, you’ve just lost them.

It’s not rocket science, but you’ be amazed how many people fall into this trap,perhaps because they spend so long and work so hard on the headline that they relax and just throw the first thing that comes into their head up next!

Don’t do it – another 20% of your time MUST be dedicated to the first line!

3. Problem, then Solution.

Your first couple of paragraphs should introduce the topic.
Then, moving into the main body of the article, first, highlight the problem.

If possible, do so in a way that is as pointed at the reader, and make it as direct as possible.

For example, if your article is going to push alternative fuel sources, then the problem would be that “the world’s supplies of oil are not inexhaustible, and, by the time your grandchildren are grown up, there may be none left”.

See how that is almost personally addressing that reader on a one to one basis?

Then. highlight your solution. “However, there are alternatives available rifght at this moment will ensure that your family have heat and light for many generations to come”. Again, as pointed, as directly targeted as possible.

Remember that the objective is to write perfect marketing articles.
You cannot successfully market to a mass of people, or a mob.
All your marketing articles should aim to talk to one reader at a time.

4. Keep the body tidy!

Sounds like a line from an old-fashioned diet manual, but that’s all you really need to do.

When writing about the problem and the solution, use short sentences, and short paragraphs.

It is much harder to read on-screen than on page, so short is always better.

5. Go out with a bang!

Summarize what you have written before, then emphasize your message for a final time.

Don’t leave the article unfinished or hanging in the air, because it is basic human nature to look for a close to everything.

Make sure that your close leaves the reader in no doubt as to what you are saying, and, once again, the more pointed and direct, perhaps even combative, the better!

“Anyone who has a family would be a fool to ignore the facts. Viable alternative fuel sources are available right now, and they do work, but big businesses, corporate America, have their own agendas, and it doesn’t include you or your loved ones….”

You got a family, but you aren’t a fool, right? So, why should you listen to those evil ‘big businesses’, ‘corporate America’ with its’ ‘hidden agendas’?

Ouch! Does it hurt? Sure it does!

Does it work? Well, you be the judge!

It’s maybe not a ‘nice’ way of doing things, but you’re no here to be nice, and it sure is effective.

And effective advertising and marketing is ultimately what puts money in the bank, and that’s why you must spend the time and make the effort to get as close to creating perfect marketing articles as you can.

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Affiliate Marketing – Information On Affiliate Pay Per Click Marketing

Jun 27 2023 Published by admin under Uncategorized

This is one of the most direct ways of doing affiliate marketing business. So basically the affiliates will just start off with a list of targeted keywords and then place advertisements that will be revolve around the keywords. Although this method seems to be useful, it is not applicable to all the products.

The worse mistake that the affiliate can make is to send the traffic from the pay per click ads directly to the merchant’s website. This is because if the customers do not buy the product and he leaves the website, you have lost your customers forever.

What you will have to do is to capture the visitor to your opt in list before you send him to your affiliate link. So even if the customer did not buy the product, you still have chance to contact and build a relationship with the customer through the email. This will be very important if you are promoting a information products.

However, there are times when it will seem more logical to send the traffic directly to the merchant’s website. This will be the case when you are promoting for merchant with huge shopping cart websites which sell certain kinds of physical products like electronics gadget, shoes etc.

Thus it is important for you to really know what the nature of the product is, then you will know how to make good use of the traffics that you will be getting from the pay per click ads. Although it is the fastest way to get traffic, it can also be the fastest way to lose your money too. So do learn on the things that you will need to know about pay per click marketing to prevent you from losing your money.

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MLM Network Marketing Training – Why You Must Know Your Colors

Jun 27 2023 Published by admin under Uncategorized

To be successful in any company, there must be access to some basic training and MLM Network Marketing is no exception.

Let’s face it, even McDonalds, the company many MLM Network Marketing companies compare themselves to for “duplicatable systems”, has training every employee must take.

Rarely, though, are we taught how to talk to people. We are sent out into the harsh world of friends and family being told “your mouth is your office, keep it open”.

How many people have been told to do that and are never heard from again? Perhaps hundreds, thousands, maybe even millions!

Knowing the different color personalities, being able to identify them quickly, then knowing how to talk to them in a way that makes sense to that color is a skill that is rarely taught, but, once learned is priceless.

Knowing that when you are talking to a “green” personality the last thing in the world you want to do is sell, close and hype will save you countless hours of frustration wondering why nobody is joining you in your business.

Yet, because most neophyte MLM Network Marketers are listening to the “successful gurus” training in their company, gurus who just happen to be “red” and train everyone to sell, close and hype, the newbie MLM Network Marketers are blowing most of the people they meet right out of the water and don’t understand why.
Learn your colors, there are 4 by the way.

Green, Yellow, Blue and Red

70% of the population are either green or yellow and I can tell you, if you talk to them the typical way we are trained to do in MLM Network Marketing they will either be polite, then avoid you, or they will look at you like you’re trying to scam them and never again believe a word you say.

Yellow personalities are open and indirect, meaning they will be warm, friendly and answer your questions, but they will not expand on their answers. Their answers will be short and concise. Think nurturer.

Green personalities are self contained and indirect. They will most likely shake your hand instead of giving you a hug and their answers will also be short and to the point. Think accountant.

Blue personalities are open and direct. They are the people who tend to wear their heart on their sleeve. These people are warm, friendly and will tell you exactly how they feel, there’s no guessing here! Think actor.

Red personalities are self contained and direct. They are all about being in control, no warmth, but very direct and yes, they can be intimidating. Think corporate executive.

Do yourself and your mlm network marketing business a favor, learn your colors. It will help you tremendously in building the relationships needed for long term success in network marketing.

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Business Growth Strageties Your 4 Part Marketing Plan

Jun 27 2023 Published by admin under Uncategorized

Your marketing plan should contain these four strategies for growing your business. They are presented here by degree of difficulty and cost, from low to high. The priority you assign to each strategy will be determined by the unique needs of your individual business situation, products or services.

1. Strategy to Sell Existing Customers

Selling to the very people pre-disposed to buying from you again gives your business the best return on investment (ROI). As obvious as this would seem, many business owners get so wrapped up getting new customers they overlook such a great source of revenue growth.

The key is to get your customers to buy more frequently or buy in larger quantity. Better still, set a modest goal for both categories. A goal of just7% increase in frequency and 5% increase in average order size yields a 12% increase in revenue just to the existing customer base

Now a paradox: If you want to increase sales to your existing customers–fire your worst clients and customers. They take up way to much time and energy and rob you of the opportunity to sell to your best clients. In one extreme case Tom Choate, president of Air Systems Technology in Avon, MA, “fired 40% of his customer list!” As Tom puts it, it was not easy and it took a lot of resolve but his company came out better for it.

2. A Strategy to Recover Lost Customers and Clients

There’s not enough space here to list out all the reasons and percentages why customers stop buying from you. However, research shows that 63% of your customers who stop buying from you are recoverable. Barring any past payment issues or serious unresolved disputes there are a lot of people who may still be pre-disposed to do business with you.

The number one reason given in surveys of why a customer leaves; they don’t feel you care about them or have lost contact over time. Now, add that to the fact they get more attention from your competitors who their new business and you can understand how they drift away.

So, call former customers, write them a letter and offer a special deal for renewing the relationship. I can’t say how many people you’ll get back, but the cost is still a lot less that what it costs you to get a new customers.

3. A Strategy for Referrals

Taking a closer look this is actually a strategy with two parts. The firs part is having a plan or plans to actually get referrals from your satisfied customers and clients. The old fashioned ways is still by far the most effective way, first do what is necessary to earn referrals, then, ask for them. You can ask for them directly, in a letter or survey, or offer a premium or special deal. The key is to ask, thank them in some way, and follow up quickly.

The second part is a lot easier; start the sales process with a call, a letter, and special offer. You have the advantage of an introduction from someone who is a person of influence. You have a targeted prospect that is pre-qualified and receptive to your marketing message. You’re several steps ahead in the selling cycle, but don’t assume the sale is automatic.

Do your normal great job and get paid twice. You now have two satisfied clients/customers giving you referrals, not one.

4. A Strategy for Getting New Customers/Clients

Regardless of the systems you have in place for recruiting and closing new business this is still the most expensive way to grow your business, but necessary. There are as many ways to get new business as there are businesses. A high risk way of getting new business; use one method to get seventy five new customers. The low risk way, use seventy five different ways to get one client with each.

Of course the answer depends on you, your company and the means you choose to employ to get new business. What you should know before your start spending a dime on new business is the lifetime value, or residual net wroth, of a customer/client. Once you know what a customer/client is worth you then you can decide how much to spend getting a new ones.

In conclusion my friend, Bob Conroy of Mantis Design Associates stresses that for these strategies of be effective, “you must think in terms of campaigns” and not as a single ad, web site, or offer. A great point, now that’s why it’s called a marketing plan.

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Direct Debit Processing Solutions

Jun 27 2023 Published by admin under Uncategorized

It’s not just convenient and hassle free but also offers a time saving solution! Direct debit processing offers a simple and easy way that allows regular transactions to be processed for accepting direct debit payments. Millions of users worldwide now prefer direct debit as a means of collecting payments. UK alone caters to almost 40 million direct debit users.

Preferred for its various benefits, direct debit is mostly used to pay for online subscriptions and invoice amounts etc. Direct debit tends to provide customers with a money back guarantee in case errors occur in transactions. Customers are also notified in case of changes or data variation for amount deduction. Direct debit also allows you to stretch the payment over a longer period of agreed time and offers real-time multi-currency processing. Simple and safe infrastructure makes it more secure and merchants do not need a bank account in every country in order to process.

Direct debit processing works very much like credit card processing. Information is generally collected via fax, phone or internet and submitted to the payment processor or the bank where the payments are processed. Anyone with a bank account is capable of paying with direct debit, however, in some countries permission is also required for direct debit processing, either with an invoice or an order form.

Apart from this, direct debit processing also saves the cost of debt collections and reduces the bank charges. There are no MSC charges and you get a better approach to a wider market with a low credit card penetration. Direct debit helps you gain a more predictable cash flow and aids in building a better and loyal customer base. Not just that but direct debit also has lower fraud rates as compared to the other payment methods.

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Promotional Products + Direct Mail = Responses

Jun 27 2023 Published by admin under Uncategorized

We receive so much advertising today, through the mail, e-mail, the Internet, television, radio, and billboards. We learn to tune certain messages out and choose carefully what we open out of our mailboxes. Many pieces of mail are sent straight to the garbage without a second look. As a marketing professional whose job is to grasp customer attention and generate responses from direct mail strategies, this can be a challenging task. However, there are some possibilities that should not be overlooked. Promotional products can make the difference. It’s true. It has been proven- by leading experts in the field of market research. When a company includes promotional items along with direct mail sales letters, response rates increase dramatically. Consider the following:

1. Mailed promotional gifts solidify your business’ name in the minds of prospective clients. They remember you. When children need back-to-school clothing, recipients are more likely to remember you based on the inflatable ball that you mailed. Similarly, when the heating and air conditioning needs repair, that customized refrigerator magnet you sent serves as a reminder of your company. The need to search the yellow pages or ask around the neighborhood for names is eliminated when the public already has some exposure to your name. Direct mail paired with promotional products enhances the memory of customers.

2. The combination of pieces creates feelings of gratitude in the customer. The studies indicate that when individuals receive an item of value, it fosters a sense of obligation. When customers open your packages to find gifts that they appreciate, they lean toward choosing you over the competitors based on the initial contact and favor.

3. Promotional products create curiosity. When recipients check their mailboxes and discover odd-shaped packaging or envelopes that obviously contain something of mystery, the wheels in their minds begin turning. In the beginning they may have few intentions of responding to your offer. Nevertheless, the mystery contained in the packaging can be too much for people to resist. Upon discovering your item, the chances that they will connect with your company increase magically.

4. Moreover, free gift items contribute to an element of suspense. One effective technique involves sending a series of packages at various intervals each containing a unique and thoughtful item corresponding to the time sensitive opportunity. After the first one has been opened and examined, it can be hard to resist subsequent arrivals. People want to know what is coming next. They begin to anticipate and look forward to the following direct mail pieces. Of course, this greatly affects their relationship to your business and its image.

While so many benefits exist, consider that there are ways to assist the ease of the intended outcome. Safeguard your efforts by checking in with some of the following ideas. You obviously want to see the fruits of your labor, and taking time to review the following suggestions can work to your advantage.

- Contact the local post office. Certain promotional gifts, though small, have the potential to puncture thin packaging. Ask about the appropriate methods of sending such items.

- Know the consequences of using oddly shaped containers. While tubes and oversized boxes are eye catching and can inspire curiosity, they can be an inconvenience if they force the recipient to travel to pick them up. If a package fails to fit into a mailbox and the mail carrier leaves the notice indicating failure of delivery, the customer could become dismayed. They may be disappointed after traveling to pick the mail and finding the direct mail piece. This could be detrimental to your wishes of facilitating customer goodwill.

- Create professional packaging. Use computerized labels, standard envelopes, and avoid handwritten addresses or sloppy appearances. If you want your mail to be taken seriously, it must be presented with care. In addition to looking respectable, it should not stir any feelings of uneasiness or discomfort among recipients.

- Doing some basic demographic research could be beneficial. If you are taking the time to customize an item and pay for the shipping, make it worth your while. Include something of quality to impress the prospective clients. It need not be expensive or large. However, a creative or thematic approach works well. Be sure that your graphic work appears professionally done.

Becoming aware of what does and doesn’t work saves you trouble, time, and resources. These basic principles and gentle warnings should be of assistance to your direct mail campaign. Competitive businesses know that including promotional items seriously influences the response rates of sales letters.

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