Direct market copywriting is a great way to ensure that you are maximizing profits from your sales pages. It is basically a method of writing sales copy in which you speak directly to the customer (or potential customer). If you expect this type of copywriting to work, there are a few things that you need to understand first. That’s exactly what you will learn in the next few paragraphs.
First, you need to understand how to develop trust with your readers. Most people who write in a direct marketing copywriting style focus a lot on this. If your readers do not have any trust in you, then there’s no way that they will ever buy from you. There are a few different ways that you can develop trust. The best way is to speak directly to them – meaning write in second person, using words and phrases like ‘you will’ ‘you can’ and such. Have you ever read travel brochures? They are great at speaking directly to the reader… ‘When you arrive at the beautiful luxury hotel, YOU will enjoy cocktails on the hour!’
Do you know why travel brochures are written that way? Because the people who write them understand that speaking to the reader not only makes them envision exactly what you are saying, but it helps to develop trust. You can also develop a sense of trust by revealing valuable information to your readers for free. Do you know any information that might expect someone to pay for? Perhaps you have a method of earning money online, maybe you know a secret to picking the best colors to paint a room. Whatever your secrets are, give them out to people. Just don’t reveal everything all the way. Once your readers realize that you are telling them something that is actually valuable, they will begin to trust you.
But, trust is not the only way of developing effective direct marketing copywriting. You also need to write in a way that holds the readers attention. This is easy to do when you are writing sales copy. Tell the reader some kind of story. People love to read stories – they also love to connect to stories. If you connect with you readers, then your sales are practically in the bag. People are just craving to purchase form someone that understands them.
Tell them a story about how you have had the same problems that they are having. Talk about how you overcame them through some means and about how you want to share your solution with them. Think about television infomercials when they show people using products that don’t work, they always look so frustrated. That’s a kind of quick story illustrating that there is a problem. Believe me, it’s very effective.